When a brand isn't clearly positioned, every marketing rupee works harder for less return, because the message has to re-explain the business each time. Customers default to comparing on price.
Positioning answers three questions crisply: who are you for, what do you stand for, and why are you the better choice. Get those right and promotion amplifies a clear signal instead of compensating for a muddy one.
It's cheaper to be clear than to be loud. Sharpen the position first; the funnel and the spend become far more efficient afterward.
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