Plenty of strong products lose to weaker ones with better distribution. Reach, availability, and partner motivation often matter more than features — yet distribution is frequently left to grow by accident.
Designed deliberately, distribution becomes a moat. The right channel architecture, partner profiles, and incentives can extend your reach faster than competitors can copy your product.
Start by mapping where your customers actually are and how they prefer to buy. Then build the channel structure backward from that — not forward from your existing relationships.
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