SMEs
From founder-led selling to a predictable engine
Revenue swung with the founder's calendar. We built a documented sales process the team could run independently.
Challenge
All meaningful selling ran through the founder. Forecasting was guesswork and new hires took the better part of a year to contribute.
Approach
We mapped the real buying journey, defined qualification and stage criteria, and built playbooks and tools so the process no longer lived in one person's head.
Implementation
We trained the team, set a weekly pipeline cadence, and coached the first cohort of reps through live deals using the new process.
40%
shorter ramp time for new sales hires
Results
- New-hire ramp time cut by roughly 40%
- Pipeline became forecastable quarter to quarter
- Founder freed to focus on strategy and key accounts
Let's talk about your growth
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